Free Advice
I think I’ve mentioned here before why I got into computer repair, it’s because I like helping people. I’ve got a skill for fixing computer problems, people need help – it works. Trust me when I tell you that you shouldn’t do this for this money, let’s just leave it at that.
I normally get one or two calls a week from people with problems that can be solved pretty simply over the phone. If it’s something that I can spend 5-10 minutes with someone and get their problem fixed, why have them schlep their computer into the shop and charge them a service fee for a simple issue? I just can’t see it; and I know the way I’d like to be treated if it was me, so if I can I will just walk them through a quick solution. Honestly, I don’t know if this idea scales. That is, if I started to get 20 non-revenue calls a week like this, would I still feel so eleemosynary? I’m not sure, but I have increased my advertising emphasis on “free advice” so we’ll have to see what happens going forward.
Actually, after only a few hours I got some feedback on this strategy. At 11:30 last night my business phone rang. I hesitated to answer it, but I was so curious about who would call me at that late hour and what would be on their mind I couldn’t help myself so I picked it up. It turned out that it was a guy named David from Oklahoma who had a problem with the sound on his computer. I think he had just spent his last cent on a new Hard Drive and his computer wasn’t working and he was desperate. I guess he had called some of the 24/7 services and they of course won’t help you with anything until you turn over your credit card. Who knows how many repair shops he had called before he found me. I helped him find the drivers he needed on the web and heard back from him the next day that everything was up and working.
A steady diet of these kinds of calls won’t put bread on the table or get baby a new pair of booties, but I was happy to help David out of a pinch. As I said, that’s why I do this job.
